The topic of millennial habits is a hot one right now and every company, brand and organization is trying to understand and reach this generation. For you, one piece of good news was recently shared by Inc. magazine suggesting that there are two things millennials can’t stop buying - fast food and coffee.
The findings come from a TD Bank poll of 1,500 millennial consumers asking about buying habits. Notably, these two categories are where millennials spend more money than Gen X and Baby Boomers. While age (and lack of kids) may be a factor, the article suggests it’s more likely about convenience. This is a huge win for all types of restaurants and food establishments who seek to reach this audience, because along with experience, eating out is all about ease.
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