Today, we have the pleasure of speaking with one of Seattle’s best food photographers, Sarah Flotard, to get her insight on how to take great food and restaurant photography.
Prior to becoming a photographer, Sarah worked as a cook and then marketing director for James Beard award-winning chef Tom Douglas. Her photography reflects this knowledge, bringing an intimate understanding of the mechanics of a restaurant to showcase the frenetic, creative and collaborative atmosphere of her clients’ work and environment.
Sarah’s clients include Coors, Tom Douglas Restaurants, Huxley Wallace Collective, Herban Feast, All Recipes, and Caffe Vita. Her work has been published in more than 100 outlets, such as The New York Times, Los Angeles Times, The Boston Globe, USA Today, Bon Appetit, Esquire, The Daily Meal and many others.
How do you take great food photos?
A good DSLR camera, a couple of fixed lenses, a tripod just a little heavier than you want to carry and lots of lovely, natural light to bounce around your set. And sexy food!
How can restaurants help their photographers get these great shots?
It's important to resist trying to kill too many birds with one stone and to allow time for a proper shoot. This might mean bringing kitchen staff in off-hours to cook items when the restaurant is closed. Trying to cram a hefty shot list in just before service will absolutely show in the final images.
What are the three tips you’d give to a restaurant who wants to snap a few of their own photos for social media?
1. Shoot your dishes in natural light!
2. Find a photo editing app you like and always give your photo a little post-production love.
3. Do not over-filter.
How much should a restaurant expect to pay a photographer for a food shoot?
It truly runs the gamut, but my rule of thumb is always "Good, fast and cheap. Pick two."
How do your customers find you?
Customers generally find me via word of mouth or through social media.
Thank you Sarah for your valuable insight! For more information, check out Sarah online and on Instagram!