If it’s your first time contacting the media, it can be tough and a little confusing to figure out who you need to connect with. Our media lists are a huge help and time-saver for announcing news to your local press. But before you hit SEND on your beautiful press release, get to know the media you’ll be pitching – or at least understand their job and objective…
If a magazine or newspaper ran like a restaurant the food editor would be your most trusted GM. They are running the show and making decisions on what content will be published and who gets assigned which stories.
In a nutshell, every food editor is busy — very busy. So when you reach out, remember two things: One, give them the high-level scoop. They’ll know right away if it’s a good fit for their publication or not. And two, position yourself in a way to stand out! Make sure the food editor understands why your story is interesting and unique.
Do you want locals to know how delicious your appetizers are? Are you unveiling a new cutting edge dish or menu? You need a restaurant critic! They usually have a blog or column in a local magazine or newspaper dedicated to restaurant reviews.
A traditional critic keeps their identity secret. This is so you can’t give them special service that influences their review. Tricky, right?! They’ll come in and out of your restaurant like a ghost, but you’ll reach out to them like any other media person. Pitch them with grand opening news or new menu items.
In the hierarchy of the media world, a food writer typically works for a food editor, but they are often empowered and encouraged to seek out and write their own stories on local restaurant and food news.
Many food writers consider themselves a jack-of-all-trades, but pay special attention to any trends or patterns in the stories they write (this is their ‘beat’). For example, maybe they cover happy hour menus regularly, do a weekly roundup of upcoming events or always write a brunch feature for Mother’s Day.
Don’t discount local food bloggers! Many of your customers follow their favorite blogs closely and trust their recommendations whole-heartedly. Treat bloggers like you would any other media outlet. The biggest different? Your relationship with a blogger might be friendlier, more light-hearted and laid back than it would with a food writer or editor.
Features or Entertainment Writer
Local newspapers and magazines often have a Features or Entertainment section. If you’re hosting a grand opening or special event, these sections can be your best friend. Pitch a writer with all of your event details (date, time, location, etc.), and keep in mind that their readers are looking for fun, not-to-be-missed happenings.
Now you’re ready to pitch your media list like a rock star and get your restaurant the press attention it deserves! Want to learn more about promoting your business through PR, marketing and social media? Sign up for our newsletter to receive more of our favorite tips and tricks.