We know many restaurant owners worry about how to engage in social media, manage it and somehow manage to also do it well. Let us help! We have our Social Media 101 Guide, which shares all of our secrets for ultimate social media success. But first and foremost, we’d like to share the common mistakes we see restaurants make all the time.
Not having social media at all
Facebook is the new website. When searching for your restaurant, customers will often look for your business on social media first. Why? They want to get a vibe of your establishment, see pictures of dishes and see what their friends and community think. If they don’t find you, they will likely move on to another dining option, and it’s probably a nearby competitor who shows up in their Facebook feed instead.
Also, taking pictures of a meal to post on Facebook or Instagram has become a part of our culture. If you’re not on social media, it’s a missed opportunity to not be mentioned in those shared photos, and it can be disappointing for customers who are looking to engage.
But you have a social media page! Hooray, that’s a start, but it’s also important that you keep the content fresh!
Knock, knock – is anybody home?! If a potential patron goes to your Facebook page and sees that you haven’t posted in months, they might wonder if you’ve closed your doors. This will lead to either a phone call to find out if you are open or a redirect to another restaurant. Both options being less optimal than them finding you, seeing what you’re up to and joining you for dinner.
Making business profiles a little too personal
Your restaurant’s social media profiles should be relevant and interesting to your customers. Save personal updates for your personal page. So what should you post about? A few ideas include restaurant events, new dishes, neighborhood happenings, and relevant holidays like Valentine’s Day or Easter (brunch!!). What should you not post about? Personal opinions, politics, religion, and never, ever complain.
If you’d like to learn more about how social media can give your restaurant a boost, check out our Social Media 101 guide. And sign up for our newsletter to receive free tips and tricks about promoting your establishment.