Restaurants’ customers are local, but what the people in your community read goes far beyond local media. Placement in a top national lifestyle website can validate your concept and bring locals and tourists in. Here are five lifestyle websites that you should know – they focus on food and have opportunities for restaurant coverage, recipe submissions and chef features. Content from these websites is sometimes syndicated on major news aggregators like MSN.com providing the potential to reach tens of millions!
Daily Meal: The Daily Meal covers all things food, so dive in and find your place in their content! Editors canvass the world to bring readers the best food and drink experiences at all levels, around the table, at home or on the road. The Daily Meal delivers dining news and trends, ways to help home cooks succeed in the kitchen, while highlighting the unifying aspects of food and drink and celebrating the people who create them (namely chefs!).
What to pitch:
Seasonal recipes! We’ve had great success placing recipes for clients around major food holidays like the Super Bowl and National Salad Month.
Your restaurant as part of a new dining trend, or along with notable local acclaim to consider for features, restaurant round ups, and more.
Have a particularly unique point of view and respected position in the food world? Consider nominating yourself to be on the Daily Meal Food Council.
Pure Wow: PureWow is dedicated to finding ways to make life more interesting, beautiful and manageable. Coverage includes the breadth of women's lifestyle: fashion, beauty, home, arts and culture, money, tech, food and travel.
What to pitch:
New restaurants and the “best (your food category here)” if you live in one of their featured cities (NYC, Dallas, SF, Hamptons, LA, Chicago). The best (your food category here) in every state. Seasonal recipes and how-tos. Here’s a tip: reach out and ask what recipe roundups they are working on so that you can pitch the perfect recipe for inclusion.
The following national websites also have strong local food coverage in select metropolitan areas. Find your local writer to pitch and invite to your events.
Spoon University: Food coverage by college students for college students, this site is great if you have a location near one of the local chapters and appeal to college students (fast-casual, bars, vegan, vegetarian, gluten-free, etc.).
Thrillist: Thrillist is a leading men’s digital lifestyle brand, providing all that's new, unknown or under-appreciated in food, drink, entertainment, nightlife, gadgets, and more. Think edgy and pitch opening news, restaurant reviews and original best-of food ideas to your city contacts.
Zagat: This go-to source is stepping up its online game with lots of local content. Get on the contact list for the writer in your city so you can receive their emails about stories they’re working on. Invite them to your events and send them your news, seasonal menus and ideas, too.
Red Tricycle: Red Tricycle is one of the most followed parenting sites and features regular food coverage, including roundups of the best Mac n Cheese for kids or smoothie bars. Consider pitching if: you have a kids menu; are especially kid-friendly; have a space to rent for parties; or make for a special moms night out or date night.
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